The Spade in our logo is for a little brown horse named "Ace", he was small but would go into any arena with his ears pinned, got gritty, and ate up any barrel you pointed him at. That's how I wanna live, when life gets tough I get gritty, walk with confidence, and know that I can conquer the world.

Rocking J is a brand for the dreamers, the believers, and the people who aren't afraid to get GRITTY and go after what they want in life. Whether you're a rodeo athlete, musician, cowboy, rancher, student, mom, dad, athlete, traveler, boss babe, or hard-working American we believe in you. So go out there and give it your all, and rep some rocking J products while you're at it